On 27 July, we held a webinar on how to regain control and optimise multimedia content management processes for marketing and communication departments.
During the session, we addressed common challenges faced by marketing and communication departments, and demonstrated how Athento can facilitate these processes. The session lasted approximately 30 minutes, followed by a question and answer session.
Below is a summary of the content covered and how Athento can optimise the management of multimedia content, streamlining processes within these key departments.
During the webinar, multiple challenges faced by marketing and communications departments were discussed, including:
Athento is a document management platform that covers the entire lifecycle of multimedia content, from creation to archiving. During the webinar, the following advantages of Athento were highlighted:
An essential part of the webinar was the demonstration of how to manage multimedia assets with Athento. The platform organises documents and content into ‘queues’ or ‘bins’, allowing them to be grouped according to specific filters. For example, approval flows can be set up so that assets go through a review before being published or archived.
Athento uses advanced technologies, such as integration with Azure Video Indexer, to analyse video content and provide textual descriptions. This makes it easier to catalogue and search media assets.
In addition, the platform can apply artificial intelligence models to identify image content, although the accuracy of these technologies is still under development.
The webinar demonstrated that Athento is a document management software that significantly upgrades the management of multimedia content in marketing and communication departments or agencies.
Athento’s ability to integrate, automate and constantly update itself makes it an ideal solution to keep control of the brand and optimise internal processes.
If you were unable to attend or would like to watch the webinar again, we invite you to watch the recording available below.
If you have any questions or want to know more information, don’t hesitate to contact us – we are here to help you transform your processes and make them faster and more accurate!
🤖Learn how to automate document management with ChatGPT by integrating it with Athento. Save time, reduce errors and improve your processes 🚀#Automation #ArtificialIntelligence.
Discover how you can chat with a PDF and get instant responses with AI. With Athento, you can chat with your documents and generate new ones automatically – transform your document management! 🤖🚀
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